Case Studies & Previous Brand Partnerships

 

Previous Brand Partnerships:

Helping Brands Reach Millions Through Authentic YouTube Content

 

Over the past decade, GameOnTom has partnered with leading game publishers, global technology brands and mobile gaming companies to deliver product launches, creator partnerships, sponsored content, user acquisition campaigns and long-term community growth.

 

Rather than one-off promotions, many of these campaigns evolved into thriving communities that generated millions of views and continued delivering value long after launch. From helping launch flagship products to building some of YouTube's largest gaming communities, every campaign has focused on authentic content, measurable results and long-term audience engagement.

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KineMaster

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Teaching Millions How to Edit Video

 

Campaign Objective

Increase adoption of the KineMaster mobile video editing platform by producing educational content that helped creators quickly learn the software.

 

Campaign

GameOnTom produced an extensive library of tutorials covering editing techniques, creative workflows, app features and practical tips. The videos made mobile video editing accessible to beginners while showcasing the full capabilities of the platform.

 

Campaign Results

• Millions of tutorial views

• Large creator education library

• Increased product awareness

• Evergreen educational content

• Trusted creator partnership

 

Video link: https://www.youtube.com/watch?v=vDFWL7EAg48

 

200k+ Views 4k+ Likes

 

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Zooba - Battle Royale

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Driving Global Awareness for Zooba

 

Campaign Objective

Introduce Zooba to a wider gaming audience and increase player awareness through engaging creator content.

 

Campaign

GameOnTom created gameplay showcases, tutorials, challenges and entertaining videos that highlighted Zooba's unique battle royale gameplay while encouraging community participation.

 

Campaign Results

• Millions of YouTube views

• High audience engagement

• Strong social sharing

• Increased product awareness

• Successful long-term creator partnership

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Video link: https://www.youtube.com/watch?v=-glwjKCPT_k 

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1.2m+ views 20k+ likes

 

 

 

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Dumb Ways to Die

 

Driving Awareness Through Engaging Gameplay Content

 

Campaign Objective

Partner with the Dumb Ways to Die team to increase player awareness, encourage new downloads and showcase the game's unique humour through engaging YouTube content.

 

Campaign

GameOnTom produced a series of entertaining gameplay videos, challenges and creator-led content designed to introduce the game to new audiences while highlighting its addictive mechanics and distinctive personality. The campaign focused on creating highly shareable content that resonated with both existing fans and first-time players.

 

Campaign Results

• Over 1 million cumulative YouTube views

• Strong audience engagement across multiple videos

• Increased brand awareness within the mobile gaming community

• Authentic creator-led promotion

• Successful long-term campaign delivered across multiple uploads

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Video link: https://www.youtube.com/watch?v=bjQ7cmsm3g4

 

315k+ Views 1.5k + Likes

 

 

 

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Sony x Sony Xperia Gaming Smartphone Launch

 

Campaign Objective

Support the launch of Sony's flagship Xperia II gaming smartphone through a creator-led campaign that generated excitement, product awareness and community engagement.

 

Campaign

GameOnTom designed and hosted a series of interactive livestreams featuring product demonstrations, community competitions and multiple Xperia handset giveaways. The campaign encouraged audience participation while naturally showcasing the device's gaming performance and features.

 

Campaign Results

• Successful flagship smartphone launch campaign

• High audience participation through live events

• Strong product awareness

• Thousands of competition entries

• Authentic creator-led product integration

 

Livestream link: https://www.youtube.com/watch?v=DMVjUeu9HBo&t=1217s

 

30k+ Livestream participants 2k+ likes

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Candivore

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Building One of YouTube's Largest Match Masters Communities

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Campaign Objective

Grow awareness, player engagement and long-term community retention for Match Masters by establishing a dedicated YouTube presence around the game.

 

Campaign

GameOnTom pioneered Match Masters content on YouTube through tutorials, strategy guides, updates, challenge videos and community-focused content. Over time, the channel became one of the primary destinations for Match Masters players worldwide.

 

Campaign Results

• Millions of organic YouTube views

• One of the largest Match Masters communities online

• Exceptional audience retention

• Long-term player engagement

• Significant contribution to the game's online presence

 

Video link: https://www.youtube.com/watch?v=vJrw_CA3ZnM 

 

155k Views 2.1k+ Likes

 

 

 

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Miniclip 8 Ball Pool

 

Building the World's Leading 8 Ball Pool Community

 

Campaign Objective

Partner with Miniclip to grow the global 8 Ball Pool community through engaging YouTube content that increased player engagement, retention and long-term brand awareness.

 

Campaign

Over multiple years, GameOnTom produced tutorials, gameplay, challenges, updates and educational content that helped establish one of the largest dedicated 8 Ball Pool communities on YouTube.

 

Campaign Results

• 50+ million cumulative YouTube views

• One of YouTube's largest dedicated 8 Ball Pool communities

• Global audience spanning 100+ countries

• Millions of hours of watch time

• Long-term partnership with Miniclip

• Continued collaboration on future campaigns

 

50M+ Views 100k+ Likes

 

 

 

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Halfbrick Studios

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Dan the Man Creator Series

 

Campaign Objective

Grow awareness and player engagement around Dan the Man by creating entertaining YouTube content that appealed to both new and existing players.

 

Campaign

GameOnTom produced one of the most successful creator series ever made around Dan the Man, combining gameplay, humour, challenges and community interaction into a highly shareable format.

 

Outcome

• Millions of YouTube views

• One of the game's most successful creator series

• Strong community engagement

• Long-term discoverability

• Increased awareness through organic content

 

Video link: https://youtu.be/d7dSXeisZGw?si=G4XmSmloav7PYHWt 

 

147k+ Views 2.6k+ Likes

 

 

 

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Proven Results for Brands

 

GameOnTom has delivered campaigns across mobile gaming, technology and consumer products, helping brands achieve measurable growth through authentic creator partnerships.

 

Core campaign expertise includes:

• Product Launch Campaigns

• Mobile Game Marketing

• User Acquisition

• Community Building

• Sponsored YouTube Videos

• YouTube Shorts Campaigns

• Livestream Events

• Creator Partnerships

• Influencer Marketing

• Brand Awareness

• Tutorial & Educational Content

• Evergreen Search-Driven Content

 

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Let's Build Your Next Campaign

 

Whether you're an indie game developer, AAA publisher, mobile game studio, technology company, consumer brand or marketing agency, GameOnTom has over a decade of experience delivering YouTube campaigns that generate millions of views and build genuine communities.

 

If you're looking for a trusted creator to launch a product, grow a player base, educate users or deliver authentic sponsored content, I'd love to discuss how we can work together.